The team behind Saina
A small but passionate team working to make beauty ingredient transparency accessible to everyone.
Who's behind Saina
Saina is built by a small, independent team based in the UAE. We're still early — here's what we're focused on as we build toward launch.
Product & engineering
Building the scanning engine, ingredient database, and app experience from the ground up.
Ingredient science
Developing the scoring methodology and evaluating ingredient safety data against published research.
Design & experience
Making ingredient analysis clear and approachable, in both English and Arabic.
What drives us
Transparency
Every score is explained. You deserve to know why a product is rated the way it is.
Independence
No brand can influence our scores or recommendations. We answer only to our users.
Impact
We measure our success by the healthier choices our users make every day.
Our story
Saina was born from a simple frustration: reading ingredient labels is overwhelming. Our founder wanted to know what was really in their beauty products but found it nearly impossible to decipher the complex ingredient lists.
What started as a personal quest became a mission: to make ingredient transparency accessible to everyone. We're building Saina to help people make smarter, safer choices for their skin — and we're just getting started.